Mağazanolsun has turned housewives and retirees into e-commerce entrepreneurs
Mağazanolsun has played a pioneering role in the emergence of the “easy start to selling” trend in the e-commerce ecosystem through the revolutionary innovations it has implemented step by step over the past five years. In order for sellers to start e-commerce on national or international marketplaces, they need to complete 15 mandatory processes, ranging from company establishment to product research, competitor analysis to storage, shipping and payment management, with a minimum expenditure of 2 million TL. Mağazanolsun takes on all these expenses on behalf of the seller with its “Let it be from us model. The company also supports sellers with the most important issue in e-commerce: “ What product should I sell?”. 200,000 registered products in many categories, such as organic food, health supplements, cosmetics and electronics, are offered to sellers, enabling them to sell as many products as they would like to in their desired category. At the same time, Mağazanolsun provides free “E-commerce Academy” training courses, worth hundreds of thousands of TL each, across Turkey, from Istanbul to Antalya, Izmir to Gaziantep, Trabzon to Erzincan, at regular intervals, with the participation of experts, enabling sellers to gain knowledge and skills on technological and legal developments.
Entrepreneurs who grew their businesses in a short time emerged
Mağazanolsun, which includes housewives, retirees, and minimum wage earners representing disadvantaged groups who were unable to start e-commerce due to the financial and legal obligations it brought, created intense satisfaction at the end of five years. It has also become one of the most recommended e-commerce organisations in its field. Low-income sellers who started e-commerce with the “Let it be from us” system not only made a profit in three months, compared to the global average of 24 months, but also expanded their businesses and opened new stores. Minimum wage workers, who struggled to give their children pocket money and had never been on holiday in their lives, realised all their dreams and bought new cars thanks to their sales on Mağazanolsun. Grandmothers, who were considered too old to start trading, became social media phenomena and set sales records.
E-commerce made low-income individuals bosses
Those who started trading with Mağazanolsun described their experiences and gains with the following words:
Tuğrul Akseli: "I have been working with Mağazanolsun for a year. Before starting e-commerce, it was very difficult to get by on the minimum wage with four children. The anxiety of not being able to provide for them was causing me psychological problems. I saw the company's advertisement on social media. I was looking for a way to earn extra income. They invited me to their meetings. I thought, “It can't be that easy.” I received support I never expected. I started earning 5-6 times the minimum wage. Now I only do this job and have become a father who can provide for his children's needs."
Özlem Taş: “I am a housewife and mother of four children. I discovered Mağazanolsun in 2022. I earn income from the comfort of my home. I bought my own car. I believe that all housewives can become entrepreneurs when they receive support. By dedicating 4 hours a day, I can achieve a monthly turnover of 300,000 TL and generate a profit of between 30,000 and 80,000 TL."
Fehmi Aslandoğan: "I have 50 years of commercial experience. I am retired. I worked in Germany for many years. In Turkey, I was active in various fields in the 1990s. I have patented products such as magnetic corsets and insect repellent devices. I discovered Mağazanolsun three years ago. I have achieved significant success with my own products. This form of e-commerce has greatly benefited me."
Mehtap Işık: "My previous profession was designing industrial projects. I thought I was earning well. I had two children. I would like to raise them at home. But I didn't want to leave my professional life behind. My research led me to discover stockless e-commerce. With e-commerce, you have to deal with shipping and set up a company. I thought this model might suit me. I've been able to do this work for four years while raising my children. Being able to work from home is a great freedom.
Uğur Çevik: "I came across Mağazanolsun while setting up my own website. Although creating a website and software were relatively easy, I was having major difficulties with issues such as adding suppliers, setting up payment systems, and finding customers. During this process, I discovered Mağazanolsun. The solutions they offered were beyond my wildest dreams. The support provided in e-marketing, along with the pre-configured supplier and payment systems, was particularly important to me. The fact that Mağazanolsun’s systems met these needs was a crucial step in my e-commerce journey.”
We believe everyone has the right to engage in e-commerce.
Mağazanolsun CEO Kubilay Çil stated that their goal is to enable everyone to take their first steps into e-commerce by implementing 15 essential regulations for e-commerce free of charge. "Identifying and sourcing products for sale, undertaking company formation processes, managing accounting processes, meeting various financial requirements with POS, and setting up an e-commerce site are among the many items that constitute the 15 vital steps for e-commerce. Housewives, retirees, and minimum-wage workers lack the financial means and knowledge to comply with these regulations. As a result, they remain outside of commerce. We, however, believe that everyone has the right to engage in e-commerce. With Mağazanolsun, we have enabled these disadvantaged groups to trade over the past five years. Most have earned an income equivalent to a second salary, bought a new home or even a car, and hearing their satisfaction encourages us to make further strides.
We are working towards an 8 billion dollar target
Noting that many more sellers need to join the system by 2025 in line with the Ministry of Trade's 8 billion dollar e-commerce target, Kubilay Çil said, "If you would like potential sellers to invest millions of TL before even getting started with the system you have set up, the only winner will be the marketplace. We have created a model focused on mutual success, and the feedback we have received shows that we are on the right track. We will soon be doubling our efforts to grow the e-commerce ecosystem with more support for sellers. We are working to increase our number of sellers to 10,000 or more in the near future
